The redesign of the EAS Tire & Auto brand reflects the entrepreneurial spirit and dedication of owner Brian Bates, whose career spans military service, ASE L1 Master Technician certification, an AAM designation, and formal studies in Business Management.

The refreshed identity modernizes and streamlines the existing logo, creating a cleaner, more efficient, and more contemporary mark that aligns with the company’s growth and professionalism.

The updated store design reinforces EAS’s deep connection to the Colorado communities it serves, incorporating local character and visual storytelling. Warm, inviting materials and a comfortable customer environment are balanced with a crisp, professional tone—creating a space that feels both community-focused and trustworthy, fully reflecting the EAS commitment to service and excellence.