Straightaway Tire & Auto is more than an acquisition partner—it’s a trusted ally for independent shop owners building toward the future. By preserving each brand’s identity while strengthening operations and expanding reach, Straightaway helps local automotive repair businesses grow, deliver exceptional customer experiences, and build lasting legacies.

Following the successful revitalization of another portfolio brand, EAS Tire & Auto, Straightaway also led identity refreshes for AutoCare Plus Tire & Auto in New England and Silverlake Automotive in Idaho.

The goal was to modernize and strengthen each brand’s visual identity while preserving the equity and recognition built within their local communities—signaling a new chapter for the remodeled branches without losing the character customers already trusted.