Created for the annual cider industry conference hosted in Providence, the CiderCon 2026 identity embraces a spirit of playfulness, hospitality, and creative discovery. The visual system was designed to capture the vibrant personality of the cider community while elevating the conference experience through a polished and highly expressive brand language.

At the center of the identity is a whimsical typographic approach that balances character with clarity—bringing warmth, movement, and approachability to every touchpoint. A fresh, energetic color palette injects optimism throughout the system, while custom iconography woven into headlines and layouts creates moments of surprise and delight.

The resulting brand look and feel feels lively yet intentional, blending crafted charm with contemporary energy. Designed to extend seamlessly across environmental graphics, digital platforms, social content, signage, and event materials, the identity invites attendees into an experience that feels welcoming, memorable, and distinctly CiderCon.