For Beyond Menu, an online platform designed to simplify both in-store and online ordering for Asian restaurants, I created a brand identity that balances modern digital convenience with cultural authenticity. The identity system included a clean, versatile logo, thoughtful typography, and a vibrant color palette that reflects energy, efficiency, and approachability.

The goal was to capture the brand’s role as both a trusted partner to restaurants and a user-friendly solution for customers, ensuring recognition and consistency across digital and physical touchpoints.